Communications as a business strategy is the bottom line for success.
Lu Ann Reeb, Founder and President of Boston Media Group, established a reputation in the new media marketing sector even before new media was ubiquitous, having successfully developed two other digital media companies, Skyways Communications, LLC (1999) and Legal Talk Network, LLC (2005), located in metro Boston. Built on the depth of Lu Ann’s media experience, combined with a strong understanding of business, these companies have created successful corporate marketing initiatives in the legal, technology, life sciences, insurance, education, financial and medical verticals. Boston Media Group was created from client demand for strategic consultative resources in addition to new media and traditional media strategies in global communications today.
Lu Ann’s marketing and communications talents were born from her extensive experience as a broadcast journalist and Executive Producer at CBS/Boston. Corporate clients now depend on her understanding of what works in a contemporary world of complex communications choices, where the message has to break through the noise and resonate with target audiences.
She is a two-time Emmy Award winning Television journalist, whose career spanned 20 years in five Television markets. She produced major market live TV news programs, covering the people and events making news and managed a large news staff in Boston for a dozen years. Lu Ann says she was fortunate to meet memorable newsmakers, such as Henry Kissinger, John McCain, both President Bushes, Al Gore, Nelson Mandela, Hillary Clinton, John Glenn, Yul Brynner and Pete Rose to name a few. She received multiple Associate Press News awards and community service awards from Crime Stoppers and the Leukemia Society. What Lu Ann cherishes most about her experience in journalism was the opportunity to shed light on important issues and help affect change for the better in people’s lives. Check out Lu’s most memorable stories…
Lu Ann is also a faculty member at Emerson College in Boston, teaching Marketing/Communication and Public Relations as Executive-in-Residence and IMC (Integrated Marketing Communication) Graduate Program Director. She is a frequent speaker and moderator in marketing industry seminars, business conferences and academia on topics such as: The Media Shift, Marketing Strategies that Work and Marketing is a 24/7 Job!
She received her Masters of Business Administration (MBA) at Suffolk University’s Sawyer Business School in Boston and is a life-time member of the International Honor Society of Beta Gamma Sigma. She also serves on the Suffolk University I2E (Innovation to Execution) Board of Directors, helping students build businesses from innovative ideas.
She lives in metro Boston with her family, enjoys politics, writing and the Red Sox. In her spare time, she likes to fly tail draggers as a private pilot.